A collection of

Practical Tips for Small Businesses

Each tip aims to increase happiness + profit by tweaking one small aspect of your business.

New nudges, tweaks, and tricks are added every week.


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About Incrementalist

Well Researched and Concise
We summarise scientific research, design best-practices, and practical advice from successful small businesses. Unless a tip is common-sensical, we'll provide sources to prove its effectiveness.


Specific and Actionable
We'll never advise you to “be passionate,” “work hard,” “hire the right people” or anything vague like that — just tips you can actually put into practice.


Sweat the Small Stuff
While any single tip in our collection will do little to change your business, collectively they'll make a huge difference.
Details matter.